-
Loch Fyne is beautiful, welcoming and undervisited. Increased competition means that it is more important than ever to make sure that people are able to find areas of Scotland that appeal to them, and more importantly, to you and your business.
There are so many independent initiatives throughout Scotland all trying to increase tourism to their areas, reducing the potential for other areas. It is increasingly important that Loch Fyne and Argyll are promoted in the best possible way.
Visit Scotland provides a blanket cover of all of Scotland and undertakes the business of promoting the country of Scotland as a whole internationally, this means that it should promote all areas of Scotland equally and as a result it is very much up to the visitor to choose where he or she wishes to go, no location should take preference.
There are two problems for Argyll and Loch Fyne with relying alone on Visit Scotland, and that is firstly, public awareness of locations such as Glasgow, Edinburgh and Inverness are always likely to be featured heavily on their website and in material, the reasons purely are that the events are larger, generally commercial revenue is larger, and secondly people visiting Scotland are more aware of these places to begin with.
It is our job, and our job together to reach out to people and sieze the initiative attracting people to this area throughout the year. Our website Lochfyne.info is one of many websites that will focus on delivering information, promoting Argyll, and attempt independently and positively to attract visitors to your door, to our shores, all year through.
-
Each month (according to Google), around the world, approximately 110,000 people search for the keyword phrase "Loch Fyne" in Google alone, 81% of those searches are within the UK.
As you would expect at least 15 - 20 % of those searches are for accommodation in the area, and around 10% are looking for "Loch Fyne Restaurants" - this is open to interpretation, however it could be across the UK, or for people to eat out when they holiday in the area.
The important thing to be aware of is that Loch Fyne has a reputation across the UK and the world, with hundreds of thousands of people aware of Loch Fyne and the seafood that it is famous for, there is a considerable opportunity to further market and develop new custom.
-
There are several things you can do, to help yourself, but also to help this website promote the area of Loch Fyne;
Advertise
Advertising and listing your business on Loch Fyne is important to ensure that not only this website will continue to grow and market the area, but this will also contribute to developing new and useful tools for visitors, and enable us to advertise in national newspapers and magazines (possibly international) to ensure that people visit here and use your business.
Sending Content
If you have something you would like to include, whether it is a story, poetry, photographs, videos, news or something which you think people will find interesting then please contact us or email us your stuff. The size of a website is important, and to make sure that this website performs well in the search engines we need to make it grow.
Send us information about events and activities, it doesnt have to be your event, if you know about one, a single line or a link to the website will allow us to follow it up.
Spread The Word
Include a link to our website in the bottom of your email, tell your friends and other business about this website and become part of a unique independent marketing initiative for a great and beautiful place.
